Poster A3
Flyer A5 landscape - front
Flyer A5 landscape - back
Flyer A5 landscape - back
Newspaper Advert A6
Programme Cover A5
SELF CRITIQUE
This
was very challenging task for me as I had to revive 70’s feeling, along with
design, trends, typography and everything that was characteristic for that era.
I wanted to watch show as it was the only way to form my own perception which would
reflect on my work. I like the tale where Mike Leigh portrayed a core of human
nature which remains the same despite all technological development, so it is
understandable why this play is popular even today.
I
started my research with popular posters of 70’s where I could get impression
about design elements such as graphics and typography. All those bubbly rounded
fonts, 3D effects, hand-drawn bold letters were symbol of this period. Some of
them were based on 60’s especially on Wes Wilson’s psychedelic typography. I
also noticed use of font such as Century Gothic, and many bold sans serifs that
look modern. Since this was pre computer era I wanted to add a touch of hand
drawings so I drew woman’s hand which holds the cigarette. I wanted to make it
big and dominant as it represents Beverly as a dominant character. I thought
about to draw other elements such as furniture using pastel but instead I
decided to play with photos in order to produce some retro effects. I wanted to
see what can I do with Photoshop. I made a composition and took a photo which I
later reworked. I struggled with it as I couldn’t get the wanted result so I
was thinking to give up and simply draw it like a hand. Finally after exploring
adjustment and filters I managed to get a picture that has that feeling. I
wanted to use patterned wallpaper as this was a popular part of interior design,
along with patterned tiles in kitchen and bathroom. I had some idea to get some
richness by using subtle patterns which would look good as a background. I made
them fainter as I didn’t want them to affect readability. As for the poster
where pattern is stronger I drew cigarette smoke which served as a good
background for text. I was thinking to put more elements like 70’s frame
glasses which Angela wore but I didn’t want to be cluttered. I also had a doubt
whether I should place man’s legs on a floor as I thought it might look like
crime movie but my friends liked it. They thought it portrays black humor and
relation between characters. All promotional material is variation of main design as I wanted to have consistency throughout my work. Exploring
billboards, other adverts, banners, posters that are part of one campaign was
very helpful.
From
my previous experience I will be more objective after a while when I open my
works. I will observe it then more like a beholder. During the time as I
continue to progress I will have less troubles with software and I will get
more satisfying results for less time. I like retro style artworks and I am
glad that I tackled into this kind of task.
